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Getting Started

Introduction to tieback

tieback

is a software platform for Digital Product Passport programmes and product identity. It provides structured digital identity for physical products, designed to remain updateable over time and usable across compliance, authentication, ownership, and safety workflows. This documentation explains how

tieback

is structured, how identifiers resolve, and how to integrate with the APIs.

What you’ll find here

  • Platform architecture overview
  • Product and identifier model
  • Resolver and GS1 Digital Link behaviour
  • Localisation and Market Packs
  • Passport content configuration and themes
  • Minting and lifecycle concepts
  • API credentials and endpoints

What you can do with tieback

Manage products

Maintain a structured product catalogue with schema-driven attributes tailored to your industry.

Import at scale

Upload product data via CSV, map columns, validate rows, and commit, all in one guided workflow.

Edit in bulk

Select up to 100 products and update shared attributes in an editable grid, or apply a value across all rows at once.

Track identifiers

Assign and manage SKU, GTIN, EAN, and UPC codes with full change history and immutable audit trails.

Resolve via GS1 Digital Link

Every product gets a permanent scan URL on your brand’s subdomain. Old codes keep working, even after changes.

Configure passports

Control exactly what product information appears in your Digital Product Passports through configurable content blocks and templates.

Extend with custom fields

Define brand-specific custom attributes beyond the standard DPP schema: tracked, governed, and available in products and passports.

Present with a curated theme

Deliver branded, enterprise-grade passport experiences with a professionally designed, accessible theme that applies your brand colours, logo, and typography.

Mint passports

When a product is ready, mint a verifiable Digital Product Passport tied to a production batch.

Localise for every market

Configure market-specific formatting, recycling guidance, disclaimers, and multilingual content for 31 pre-configured global markets.

Run product safety and recalls

Author safety notices and recalls, target the affected products, and publish them to the consumer passport experience.

Understand scans with Passport Intelligence

See scan volumes, geography, engagement, and product-integrity signals across your passport estate.

Work alongside Tia

Ask the operations assistant about your workspace, diagnose readiness gaps, and review evidence in context.

Who it’s for

tieback

is built for brand teams, product managers, compliance officers, and developers, who need to meet Digital Product Passport regulations while keeping operations simple.

How this documentation is organised

SectionWhat it covers
Getting StartedPlatform overview, architecture, security model, and Tia
Onboarding & PlansWorkspace onboarding, plans and subscriptions, and Tia credits
Tenancy & GovernanceRoles and members, audit log, notifications, and economic operators
Authoring StudiosContent Studio, Theme Studio, and Advanced Studio
Product ModuleCatalogue, custom fields, search, identifiers, import, bulk editing, and resolver
LocalisationsMarket Packs, multilingual content, and market-specific formatting
Domains & Custom HostnamesPlatform subdomains, custom hostnames, DNS setup, and troubleshooting
PassportsContent templates, themes, publication lifecycle, and consumer experience
Product Safety and RecallSafety notices, recalls, and the consumer-facing safety experience
Passport IntelligenceScan analytics, engagement, integrity signals, and data privacy
MintingPassport minting lifecycle, exports, and carrier output profiles
API ReferenceProgrammatic access to products, identifiers, resolver, imports, and credentials
Products

Browse and manage your catalogue

Localisations

Configure market-specific content

API: Identifiers

Read and write identifiers via API