Journal

The EU Destruction Ban Explained: What July 19, 2026 Means for Your Brand (And How to Prepare)

The EU destruction ban takes effect July 2026 — large fashion and apparel companies can no longer destroy unsold textiles or footwear. Here's what the ESPR destruction ban means for your brand, the penalty exposure, circular economy alternatives, and how a Digital Product Passport platform replaces six-figure consulting engagements with out-of-the-box compliance.