Physical items.
Digital trust.
The SaaS standard for GS1 Digital Link resolution, item-level authentication, and EU ESPR compliance. Built for enterprise scale, secured by AI.
How TieBack Works
One identity. One scan. Infinite possibilities.
Mint Identity
Define products at SKU level and mint unique item-level identities by default with GS1 Digital Link.
Connect Data
Attach EU DPP disclosures, compliance records, and lifecycle events directly to every physical unit.
Track Events
Record ownership transfers and tamper-evident event logs across the entire product lifespan.
Resolve Passport
Trigger instant resolution via QR code, NFC, or RFID tags to a secure, branded Digital Product Passport with real-time updates.
Built for Fashion and Luxury Goods.
Textiles & Apparel
Digital Product Passport readiness, material transparency, care and recycling guidance, and resale continuity — designed to stay current over time.
Luxury Goods
Protect brand equity with unbreakable item-level authentication. Give your customers digital certificates of ownership and white-glove post-purchase experiences.
Every scan is a
live trust signal.
TieBack treats every scan as an event, not a page view. AI continuously evaluates scan behaviour to detect anomalies — patterns like abnormal frequency, impossible locations, or suspicious reuse are surfaced in real time.
Tamper-Resistant Records
Anchor key lifecycle events without consumer friction. Verification becomes continuous, not just a one-time check.
Scale from pilot to global rollout.
TieBack helps enterprise teams roll out passports through automated Market Packs, readiness scoring, and flexible commercial controls.
Market Packs
Export QR assets and readiness snapshots instantly for production.
Readiness Scoring
Real-time tracking of data completeness before market launch.
Ready for what's coming.
The Digital Product Passport is only the beginning. Product identity, ownership, and verification will define how brands operate in the next decade.
Access is released in carefully selected cohorts.
