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# Market Packs

> Pre-configured regional profiles that localise Digital Product Passports with market-specific formatting, language, and content for 31 global markets.

A Market Pack is a regional profile that configures how a Digital Product Passport is localised for a specific market. Each pack defines the language, date and number formatting, measurement conventions, and supplementary content, such as recycling guidance and disclaimers, that should accompany the passport when it is served to consumers in that market.

## What a Market Pack Contains

Every Market Pack provides a complete localisation profile for a single market:

| Component                 | Purpose                                                                                   |
| ------------------------- | ----------------------------------------------------------------------------------------- |
| **Market identity**       | Country name, ISO market code, and default language                                       |
| **Locale rules**          | Date format, number format, measurement system, and temperature units                     |
| **Enabled languages**     | Languages available for content translation within this market                            |
| **Recycling guidance**    | Market-specific recycling instructions covering the product and 14 material categories    |
| **Disclaimers**           | Region-specific legal and compliance notices attached from the brand's disclaimer library |
| **Supplementary content** | Additional market-relevant information such as regulatory summaries and locator links     |

## Locale Rules

Each Market Pack defines formatting conventions that control how dates, numbers, and measurements appear in the localised passport:

### Date Format

Dates are rendered according to the market's conventional format. For example:

| Market         | Format     | Example    |
| -------------- | ---------- | ---------- |
| United Kingdom | DD/MM/YYYY | 14/04/2026 |
| United States  | MM/DD/YYYY | 04/14/2026 |
| Germany        | DD.MM.YYYY | 14.04.2026 |
| Japan          | YYYY/MM/DD | 2026/04/14 |

### Number Format

Decimal separators and digit grouping follow local conventions:

| Convention   | Decimal  | Thousands | Markets                                        |
| ------------ | -------- | --------- | ---------------------------------------------- |
| Period/comma | 1,234.56 | Comma     | UK, US, AU, CA, JP, IE                         |
| Comma/period | 1.234,56 | Period    | DE, FR, ES, IT, PT, NL, AT, BE, GR, and others |
| Comma/space  | 1 234,56 | Space     | PL, CZ, SE, FI                                 |

### Measurement System

| Setting          | Options               | Example markets                   |
| ---------------- | --------------------- | --------------------------------- |
| **Measurements** | Metric or Imperial    | US → Imperial; all EU → Metric    |
| **Temperature**  | Celsius or Fahrenheit | US → Fahrenheit; all EU → Celsius |

## Recycling Guidance

Market Packs include structured recycling guidance tailored to each market's waste management infrastructure and regulations. Guidance covers:

1. **Product recycling guidance**: overarching instructions for the product as a whole
2. **14 material categories**: specific guidance for Glass, Paper & Cardboard, Metals (Ferrous), Metals (Non-Ferrous), Plastics (Rigid), Plastics (Flexible), Textiles & Fabrics, Leather, Wood, Ceramics, Rubber, Composites, Electronics, and Batteries

Each material entry includes:

* a clear, consumer-friendly title
* actionable guidance written in an approachable, encouraging tone
* an optional external link to the relevant local authority, collection scheme, or regulatory body

Recycling guidance is designed to be immediately useful to consumers, helping them understand how to responsibly handle, recycle, or dispose of the product in their specific market.

## Market Pack Types

| Type                 | Description                                                                                                                    |
| -------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| **Predefined**       | System-provided packs for the 31 supported markets. Pre-configured with locale rules and, where available, recycling guidance. |
| **Brand Customised** | A predefined pack that has been modified by the brand: for example, adding custom disclaimers or adjusting recycling guidance. |
| **Brand Created**    | A custom pack created by the brand for a market not covered by the predefined set.                                             |

## Managing Market Packs

Market Packs are managed from the **Localisations** section of the **tie*back*** dashboard:

* **Browse all packs** in a searchable, filterable grid, with country flags, market codes, enabled languages, and status indicators at a glance.
* **Open a pack** to view and configure its locale rules, recycling guidance, disclaimers, and language settings.
* **Preview** how the localised passport will render for each market and language combination.

> **Note**
>
> Predefined Market Packs provide a strong starting point. Brands are encouraged to review and
> customise the recycling guidance and disclaimers for their specific product categories and
> regulatory obligations.

## Related Docs

* [Localisations Overview](/localisations/overview)
* [Multilingual Content](/localisations/multilingual-content)
* [Consumer Experience](/passports/consumer-experience)
* [Content & Templates](/passports/content-templates)